From track
to trade

From perfect fit to higher sales

From science
to product

From head to toe – the perfect sales process

The iControl App – Digital sales experience built on ergonomics

1. Data

Motivation and needs analysis

2. Data

Body scanning

3. Result

Perfect fit

4. Result

Customer configured car

5. CRM

E-mailings, leads, service

From perfect ergonomics to safety comfort and performance

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Shoulders

More space

Waist

Perfect fit

Pelvis

Securely supported and perfectly positioned.

3D print

With integrated safety structure combined with elastic soft foam and a layer of eTPU.
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Shoulders

More space

Waist

Perfect fit

Pelvis

Securely supported and perfectly positioned.

3D print

With integrated safety structure combined with elastic soft foam and a layer of eTPU.

Shoulders

More space

Waist

Perfect fit

Pelvis

Securely supported and perfectly positioned.

3D print

With integrated safety structure combined with elastic soft foam and a layer of eTPU.

iControl mass customizing

Size

Modules for shoulders, waist, pelvis and leg rest – each in three sizes: S, M, L.

Change

Can be changed lightning-fast thanks to the patented iControl exo system.

Combine

All sizes can be combined.

From one to another – patented plug and change iControl exo system

From zero to 25 long distance world records

Mercedes Concept AMG GT XX

The Mercedes-AMG Concept GT XX is a fully electric, four-door concept car that was unveiled in June 2025 and demonstrates the electric future of AMG’s sports car series. Equipped with iControl driver’s seats, it set impressive records.

From vision to innovation

From grip to fit

Patented grip size system inspired by MTB grips

From touch to control

iControl seat and control concept – the alternative to touchscreens

Innovative ergonomics – Digital sales process – Mass customizing & CRM

Ergonomics and technology based on medical and science

Tobias Hild

Founder SQlab Sports Ergonomics
www.sq-lab.com

Dr. Markus Knöringer

Spinal neurosurgeon

Matthias Staudenmayer

Product Designer

25 years of performance driven ergonomics

T. Hild 2014 Porsche Sports Cup Oschersleben 997 Cup

Contact us

iControl automotive GmbH
Tobias Hild
82031 Grünwald
Germany